Behavioral marketing by International Lawyers

EXTERNAL AND INTERNAL COMMUNICATIONS BELONG TOGETHER

When Starting a business behavioral marketing also fosters a worldwide exchange of information internally as experienced by International Lawyers. Knowledge of global events and issues is only useful to customers if it is available around the world. When it comes to efficient marketing, Freshfields combines specialization with the advantages inherent in a large-scale company. For example, one of its objectives is to represent clients who were acquired in the finance or corporate sectors in the labor law area, too. Cross-selling is also used as a marketing support tool—if cases span sectors, Freshfields will offer a price discount. Clear positioning is necessary and becomes all the more difficult as more companies seek it. And this dictum applies to Freshfields and its competitors as it does to every service industry. "There's no sense in sprucing up a commercial if you're putting out the same message as your competitors," says Kotler. In other words, "focus" will be the buzzword in future, particularly within the service sector. Looking at seemingly straightforward services, two-way communications (preferably demand-oriented) with the customer are becoming more significant, and that extends all the way to complaint management. The Pizza Hut franchise chain, for example, prints its hotline number on every pizza box to take calls from unsatisfied customers. The franchise manager then has 48 hours to resolve the problem. The luxury-hotel chain Hyatt is also known for its fast response times to customer complaints— you can even send them to management using the in-room television and its remote control.

DOES DEMARKETING CREATE A NEW SENSE OF TRUST?

For Kotler, such trust-enhancing measures are just a small part of the imminent marketing revolution. "We want to develop methods that will actually reduce an otherwise continually increasing demand," is Kotler's position, which is surprising from a marketing perspective. The essence of this approach is to perceive "demarketing" as a source of trust. According to this notion, keeping certain types of customers away from your product may actually be a positive marketing approach. One might be inclined to think that this attitude is naïve. But that's not necessarily so, says Kotler, although it does have to be grasped properly in-house. "First, one has to identify values. And then one has to hire people who believe in these values and embody them." Crises always represent crucial tests for Kotler's value-based marketing. For example, in difficult times, how do companies deal with clients that are late with payments? John Deere, the US-based agricultural equipment manufacturer, may serve as a role model, he says. "John Deere helped farmers, while rival International Harvester unceremoniously seized its machines." John Deere's level of generosity is rarely found among service providers, even though times of crisis are a perfect opportunity to create new customer loyalty. Kotler recommends to banks and insurance companies in particular that they fully understand the acute problems some of their customers may be facing. He also thinks that their advertising requires a different tone. "The financial crisis compelled many service providers to rethink their marketing and advertising strategies." Solidarity is the new mantra, he says. For example, Morgan Stanley's European advertisements promote their high equity ratio compared with other banks. "They're probably doing the right thing," Kotler explains "Especially if other banks have to address some rather uncomfortable questions on this point."

IT'S EASIER TO SEPARATE THE GOOD GUYS FROM THE BAD GUYS

These questions are certainly being asked, not just in the industry but publicly as well when starting a business. The growth of social media makes companies an ongoing subject of debate. Internet portals where consumers can discuss their experiences make it "easy these days to differentiate the good guys from the bad guys." From a marketing perspective, turbulent times are actually good times, according to the tenor of Kotler's new book  Chaotics.  "Ryanair is an example that says a few things about seizing an opportunity that arose from the crisis," he states. During the crisis, Ryanair ran a massive advertising campaign and thereby tapped customers' magnified price consciousness. The outcome was a substantial gain in market share.

KOTLER'S "KEY" POINTERS FOR SERVICE MARKETING MANAGERS. "QUALITY IS KING"

Nowadays, customers have precise expectations of services they utilize. Social media platforms such as Facebook increase transparency, which means customers now define quality.

"BUILDING THE MARKETING ORGANIZATION"

Building up long-term customer relationships is more difficult today than ever before. Customers are fickle. Marketing must quickly adjust to new situations and therefore needs to have, first and foremost, a very flexible organization.

"THE FIRM CAN'T BE ALL THINGS TO ALL PEOPLE"

Opportunities for service companies to differentiate themselves from one another are on the rise. They can be socially oriented or maintain higher environmental standards than their competitors. It's all about accessibility. The physical presence remains irreplaceable. For example, online banks in Europe are currently setting up "finance lounges" in major cities.

 

More about the International Lawyers that you will need to start a business on International Lawyers to start a business

Dividends from Spain to UK

Dividends from Spain to UK

The Spanish tax deducted from dividends paid by a Spanish Company at the agreement rate of 15 per cent (10 per cent where the recipient is a United Kingdom company controlling, directly or indirectly, at least 10 per cent of the voting power in the Spanish company - but see the final paragraph below) qualifies for credit as a direct tax. A reduction to the above rates is not given where the dividend is effectively connected with  a business carried on by the recipient through a permanent establishment in Spain.

Where the recipient of the dividend is a United Kingdom company controlling, directly or indirectly, at least 10 per cent of the voting power in the Spanish company paying the dividend, relief is also due for the underlying tax.

Although the agreement provides a 10 per cent rate of source state taxation in respect of direct investors, the EC Parent and Subsidiary Directive bars the imposition of withholding taxes on dividends paid by a company resident in one Member State of the Community to a company resident in another Member State, where the company receiving the dividend holds a minimum of 25 per cent of the capital of the company paying the dividend. The level of capital required to obtain the 0% rate is reduced to 20 per cent from 1 January 2005, 15% from 1 January 2007 and 10% from 1 January 2009.

The Directive overrides any provision made for withholding tax in the relevant bilateral treaty

Accrued and capitalised interest

Accrued and capitalised interest

Some news about wealth and asset protection. According to the Savings Directive, "Savings income is also regarded as paid for the purposes of the regulations when a money debt is sold to a paying agent (or a receiving agent) or redeemed by the debtor. Interest added to an account with a bank or building society when the account is closed is interest in the normal way and treated as such under the regulations. However, accrued interest, premiums and discounts paid out at the redemption of securities by the issuer, or included in part of the price paid by a third party purchaser at sale before redemption are also savings income for the purposes of the regulations.

UK market makers who purchase interest–bearing securities from relevant payees or residual entities in prescribed territories or UK agents acting for the seller (e.g. stockbrokers) could therefore be paying agents for the purposes of these regulations. This could be the case even if they are not the paying agent in respect of the coupon payments made to the relevant payee or residual entity selling the securities.

Accrued or capitalised interest normally only arises if:

• a security is sold to the paying agent cum dividend (with an entitlement to the next coupon payment) - in those circumstances the price will include an amount of accrued interest for the period from the last coupon payment date to the date of transfer of the security

• it was a purchased by the seller at a discount, or

• the sale price includes, or takes account of, a premium that is paid on redemption by the issuer.

There is no reportable savings income payment when an interest–bearing security is purchased by a relevant payee or residual entity in a prescribed territory.

If the security is purchased ex dividend (without an entitlement to the next coupon payment), there will not normally be any accrued interest in the selling price and so there may be no reportable savings income. The next coupon payment to the relevant payee or residual entity may, of course, be reportable in the normal way under the regulations by the appropriate paying agent.

('repo') agreements do not give rise to reportable savings income (and manufactured payments which are representative of interest on such debts are also not reportable savings income - see paragraph 89). But a money debt which is acquired by a relevant payee or residual entity under a stock loan or repo agreement may give rise to savings income if the debt is sold, or if interest on the debt is received, by the relevant payee or residual entity during the term of the agreement.

For accrued or capitalised interest you may report either the amount of the savings income or the full amount of the proceeds of the sale or redemption of the securities. You may rely on information from established information vendors in order to determine the savings income realised on sale or redemption."

More about asset protection and wealth on asset protection

“Home country” rule

"Home country" rule

According to the Savings Directive "You may, if you wish, determine whether or not a fund has exceeded a threshold, or the amount of savings income to report in accordance with the "home country" rule. This means that, for a fund established in a prescribed or relevant territory, or one of the five other territories (not prescribed in Appendix 1), this determination is done in accordance with the rules set by the territory in which the fund is established. You may also rely, as provided in paragraph 123, on information provided on this basis by recognized industry sources."

More information about international Lawyers on International Lawyers

Collective investment funds: income realised at sale or redemption of fund units

According to the Savings Directive, "Savings income also arises when units or shares in a collective investment fund are sold to a paying agent (or a receiving agent) or redeemed by the fund. This is analogous to the inclusion of accrued interest in the sale or redemption price of a security (see paragraphs 97 to 103 above).

Savings income only arises under this heading if the fund has invested more than 25% of its assets directly or indirectly (via other collective investment funds or residual entities) in money debts. Up to and including 31 December 2010 the figure was 40% of its assets. This applies to all funds and does not depend on any requirements of the territory in which the fund is established.

A In determining whether a sale or redemption of units or shares in a collective investment fund is reportable under these arrangements the information described at paragraphs 121 – 123 below may be used and relied upon. The paragraphs 118B – below provide additional guidance for particular circumstances if need be.

Where a fund has historically invested more than 40% of its assets in money debts it is unlikely to be affected by the reduction of the percentage to 25% from 1 January 2011 – by definition income realised at sale or redemption will be reportable throughout.

However if a fund under its rules or instrument of incorporation (see 121 below) or actual composition of assets (see 122 below) operates so as not to pass the 40% threshold, it will need to ensure, as soon as practical, after 1 January 2011 that its asset holding in money debts (including holdings of grandfathered bonds) is reduced so as not to pass the 25% threshold if the intention is that it continues to operate so that sales/redemptions will not be reportable under these regulations.

Providing a fund does so reduce its holdings in money debts sales/redemptions will not be reportable as savings income throughout.

In this context a fund will be regarded as having acted as soon as practical if by the start of the first accounting period commencing on or after 1 January 2011 or the 30 April 2011, whichever is the later, its assets in money debts do not pass the lower threshold.

This period should facilitate the necessary changes to be made and enable the fund to operate as it intended.

If the fund has met the old threshold under its rules but decides not to meet the new lower threshold then savings income will arise on a sale/redemption once its assets in money debts pass the 25% threshold."

More information about International Tax on International Tax

REVERSE TAKEOVERS IN THE PLUS MARKET (LONDON)

Greener House Investments Plc also recently completed a reverse takeover, acquiring Fresh T Limited, a privately owned company specialising in Software as a Service.
 
Following the reverse takeover, the enlarged group was renamed
 
FreshTL Plc was readmitted to the PLUS markets.
 
Hanseatic & Baltic Properties Plc
 
was suspended from the PLUS markets in January 2010 in anticipation of a reverse takeover of United Sino, a Libyan property development company. However, the deal was terminated in April citing "Sino were unable to guarantee raising sufficient funds for us to satisfy ourselves that the enlarged group would have had sufficient working capital to carry out the projects." Hanseatic & Baltic Properties Plc has been restored to trading on PLUS.

 

Award International Holdings plc recently completed a reverse takeover, acquiring a full service digital marketing specialist, Fuse 8, for £5m which will be satisfied by the issue of 10,215,000 consideration shares.

 
The directors had examined many acquisition opportunities since Award became an investment company and believe that Fuse 8 presented an exciting prospect for existing Shareholders.
 
Following the reverse takeover, the enlarged company was renamed Fuse 8 Plc and listed on the AIM Market.

 
more information on:

http://foreign-tax.blogspot.com/

http://international-tax-lawyer.blogspot.com/

Cash shells in the Plus Markets Exchange in London

The PLUS Markets is a London based stock exchange aimed at small and mid-cap companies looking to raise capital and gain international exposure with a flexible regulatory environment compared to the traditional capital markets.

PLUS offers the same advantages of AIM such as the ability to raise funds, increase company profile and tax advantages for investors but with the added benefits of lower costs and a more flexible regulatory regime.

 

Cash shells are companies with a stock market quote, board of directors and money in the bank but no active business.

Generally set up as an „investment vehicle‟, the entrepreneurs and shareholders of a cash shell are looking for a business to fund.

Rather than going through the traditional Initial Public Offering (IPO), a company looking for capital is „acquired‟ by a cash shell, known as a „reverse takeover‟. A reverse takeover can be a quicker and more certain route to a public quotation compared to a standard IPO with the added benefit of a known quantity of available capital.

you can find more information about the Plus Markets Exchange on:

http://www.Braxton-co.com